Shopify is an ecommerce platform. It gives you the tools to run an online store and sell products. It’s a simple platform to use and most people get it quite quickly. It lets you start, grow and manage a business, create and customize an online store. Sell in multiple places including web, mobile, social media, online marketplaces, and pop shops. It also manages products, inventory, payments, and shipping.
So you have to set up the Shopify platform for your online store and want to imply SEO techniques. Shopify is an advanced ecommerce content management built with Search Engine Optimization elements. These SEO elements ensure the enhanced traffic and sales to your website.
Here are some real and practical ways to grow your Shopify store. Let’s look at some tips which can effectively increase the traffic of your store as much as twice.
1. Mobile Friendly site
Computers and laptops used to be responsible for the majority of online traffic earlier but the scenario has changed now. Cellphones or mobile phones have taken over PCs and everyone prefers to use a mobile phone instead of a computer as it is handy and can be carried away anywhere unlike computers. Having a mobile-friendly site is the most important factor that has to be kept in consideration.
Since half of the internet usage comes from mobile phones, not having a mobile app or mobile responsive website means you’re losing half of your opportunities of converting your website visitors into customers.
Hence, having a mobile-friendly app or website is very important in order to increase traffic and for the growth of your ecommerce store.
2. Duplication of content should not be there.
While writing content for the website one thing has to be kept in mind that there should not be any duplication of content. The content of your webpage shouldn’t match the content of any other web page. Duplicate content can be disastrous for any website as search engines such as Google, Yahoo etc. identify any duplicate content. If Shopify stores have duplicate content, it may have an adverse effect on search engine rankings and your store can even be penalized by such search engines for using duplicate content. Make sure that the content of your Shopify store is original and originally created by you rather than just copying from any other source.
3. Customer Retention
A happy and satisfied customer is the most important factor in any business. Successfully retaining customers is important for your business and it is dramatically powerful as well.
Some of the ways through which you can improve customer retention are:
- Regular E-mail communication is one of the popular marketing technique.
- Surprise and delight the regular customers as a reward for their trust and loyalty.
- Make sure that the packaging is attractive enough.
- Sending birthday emails to the customers make them joyous.
- Everyone loves GIVEAWAYS! Keep organizing Giveaways once in a while on special occasions such as Diwali or whenever you wish to. It will leave a nice impression on the customers.
- Reply to customer’s posts on social media. This way they will come to know that you are listening to them and this creates a sense of community.
By providing such customer retention, you can gain the trust of those customers which will eventually result in more sales as one happy customer might recommend your products to 10 other people which will result in increased sales.
4. Create unique Page Title and Description for your pages
Title and Meta Description tags are important elements for getting search engine rankings. The title tags and Meta Description tags must include keywords related to the page content. These unique page title and description help search engine to understand what the page is all about.
The minimum word count for the title should be 60 characters and for the description, it is 160 characters. This indeed is a time-consuming process but you must do it as it will really help you to increase your search engine rankings.
5. Strong and long E-mail list
E-mail marketing is one of the most profitable & effective internet marketing channels for any ecommerce store. The great thing about having a strong and long E-mail list is that you can send them emails whenever you wish to. You will have access to many E-mail IDs when people will visit your website. This means you need to attract visitors to your website and for that, your website needs to have compelling content.
6. Optimize Your Store Images
Image optimization is necessary for your Shopify store to improve the website presence and other search engines. All images must have alt-tags.
While using images on a Shopify website, one thing must be kept in mind that is, optimizing the images for search traffic.
While creating Alt-tags for your images, always add a proper description, alt-tags should be unique and should not be so long. Alt-tags should be short and should describe the images properly. Also, there is no need to add alt-tags for smaller images.
7. Content Marketing for ecommerce
Content marketing includes online content/video/infographics creation and sharing. Whatever is written on a website is considered to be its content. Content plays a vital role in ecommerce. Content is the king and in the ecommerce business there are various types of content such as
video content which is so helpful as customers are most likely to buy a product after watching it’s video and customers also report that video helps them make purchasing decisions. Make sure to use videos as a part of your content marketing in ecommerce.
Images are the heart of any ecommerce website. They’re the central component of your store’s marketing. The clearer and better the images, the better your product will look and the better the product looks, the more sales you’re going to make. Images should be of high quality and must clearly illustrate what it is that you’re selling.
Product Description should be given properly. If you describe your product properly, the customer will easily come to know what the product is all about. Product description includes its features, specifications, and other product-related details.
8. Linking home page with the Product page
Your home page is the main page of your ecommerce website and also the most powerful pages among all the other pages. Home page is the first page which the visitors will see when they’ll visit your website.
One of the most common mistake store owners make is that they don’t link the home page with the product page. This causes trouble as your important pages will be hidden deep in the store.
Make sure that all your important pages like the product page are seen on the home page itself via text navigation.
9. Marketing via storytelling
There are several tools of ecommerce marketing. Marketing via storytelling is one such tool. Content is how you put your story out there. This kind of storytelling is effective because people prefer to buy from someone they trust and storytelling is one effective and best way to create this level of familiarity and affection.
Whether it’s through blogging, vlogging or simply stating unique product description, storytelling is a major growth contributor.
We often watch ads of online shopping sites on Television where the existing customers often share their experiences and how effectively the product has worked in their favor. They often share their stories for example, how they used to be fat and after using a certain product, say, green tea, they lost weight and are very happy with the results. Such marketing via storytelling motivates others to buy the same product and it is indeed a very profitable marketing technique.
After discussing the above points, we have come to the conclusion that a lot has to be taken care of in order to run an ecommerce website and the points given above, if implemented properly, will definitely give you better results and help your ecommerce store in getting more traffic. Maintaining an ecommerce website ain’t a joke and hence keeping in view the above-mentioned points you will definitely see the results in the website’s growth and increased traffic of your store.