Things to Consider in WordPress Website Optimization

  • July 8, 2020
  • Ashish Shah
  • WordPress
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All the running websites exist on the world Over 35.2% is now powered by WordPress. There are thousands of different themes, plugins, and technologies all working in synchronization. This can quickly turn into a nightmare for the everyday WordPress user if their site starts to snag and they don’t know why or even where to start troubleshooting. The first and foremost thing you should do is check your website optimization score. And if you think that it is okay to have scored around 95 then let me break the bubble over here no it’s not good. Here I am sharing a few steps you can take for your WordPress website to optimize it around 99 or to 100.

Choose the Right Hosting Plan

The first and foremost step in optimizing your WordPress website correctly is to choose the right hosting plan. Trust me, my friend; you are fighting a losing battle if your server is taking even 3 seconds to process HTTP requests and MySQL commands. Run performance checks on your website along with the competitor website of yours. Sometimes it may happen that it’s not Web hosting provider but your chosen hosting plan is underpowered. Shared hosting is more likely to face slow loading times comparing hundreds of websites that are hosted on the same server. Also, you should pay attention to what your website needs to run smoothly. Stop being cheap stuck and choosing cheap hosting plans. Choose a hosting plan that can handle traffic efficiently.

Optimize Images 

Images bring life to your content and help you to boost audience engagement. According to the research, colored visuals make people 80% more likely to read the content. But unoptimized Images can hurt your website more than helping.

Before you upload a photo directly from your phone or camera, you should use photo editing software to optimize your images for the web. Using a compressed image is more preferable than the uncompressed one. The compressed image can lose some information; on the other hand, an uncompressed image will be higher quality with more detail. The drawback is that the larger file size takes a longer time to load. The compressed file format will slightly reduce image quality, but it’s significantly smaller in size.

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WordPress website optimization for Gutenberg

Gutenberg is the start of something much bigger except being just a new editor for WordPress Gutenberg lays the groundwork for astonishingly exciting developments. Gutenberg is stage one of a three-acute roll-out approach. WordPress will get a redeveloped block editor in the first stage, after that the project will converge on page templates and in the final stage WordPress will become a full site customizer. You can imagine, this gives us boundless opportunities and it is a significant step to keep WordPress the number 1 CMS for years to come.

TinyMCE is one of the best tools for facilitating rich text on the website. In Gutenberg, TinyMCE does exactly that. Nearly every text field you can find on the website is augmented with TinyMCE for rich text. Most of the users run into the need to put shortcodes or straight HTML into a page to get the effect that they are trying to achieve.

Every WordPress developer should espouse Gutenberg. Gutenberg has a modern interface, and it relies heavily on React.js. You can work with a little knowledge of react.js to write a block, it will help to know it. The admin interface of Gutenberg is very responsive and it reacts hastily to changes via JavaScript.

WordPress website optimization with AMP

AMP is an attempt to combine all prefetching, prerendering, lazy loading, along with performance optimization tweaks, and deliver a smoother mobile browsing experience. Accelerated Mobile Pages for WordPress or vice-versa work by loading the critical factors first, such that the visitor can start the page browsing instantly. Thereafter, it loads the remaining media. The search results of Google showing the label “AMP”, and the influence it has, can not be the smartest choice of missing out on AMP. Google also recommends AMP primarily for news sites and blog posts. And for WordPress users, there is an amazing free plugin that takes care of everything for you. You just have to install it on your website and you will be AMP-ready right away! Still, Waiting!!! for what?? Ask your website to get your WordPress website AMP ready.

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WordPress website optimization with PWA

Google states that PWAs should by definition be reliable, fast, and engaging in addition to specific developer checklists. PWA helps your Sites to served over secure HTTPS only. That built the trust of users. With PWA your webpages are designed responsively for tablets and mobile devices. All app URLs load in offline mode. Improves loading time to load even on 3G networks. It helps Sites to be compatible with cross-browsers. No matter how low the network connectivity Page transitions are fast and smooth. You have to make sure that you have used Schema.org metadata at appropriate places. PWA is available on desktops also. This functionality is accessible for all popular OS like Mac, Linux, and Windows, also beginning with the Chrome 73 browser version. Just like ‘traditional’ PWAs, the desktop versions utilize all the major benefits of native apps and works even better. PWAs working never ask for frequent updates installation from users. Even further, one can handle all updates in the background without interrupting their experiences. Here are features of PWA that can be missing on your Native App or website.

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That’s it! We hope this article helped you learn how to improve WordPress optimization. Go ahead and apply these techniques. Don’t forget to test Do test your website speed before and after implementing these best practices. You’ll be surprised these changes will boost your WordPress performance.

About The Author

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Ashish Shah

Ashish Shah is the Founder and CEO of NCode Technologies, Inc. a leading Web & Mobile App Development Company based in India. He is the chief mentor and strategist with over 10+ years of experience in providing various IT solution to different industries. He also likes to share his view on different technology and marketing techniques via different blogs and articles.

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