12 Tips to Improve Your WordPress Website Ranking on Search Engines

  • October 24, 2018
  • Ashish Shah
  • WordPress
  • Digital Marketing - SEO
  • No Comments

There are various ways to improve your ranking on search engines. Here we will talk about WordPress and how to boost up Search Engine Rankings on WordPress. WordPress is simple available free and an open source content management system based on PHP and My SQL. Its key features are Plugin Architecture and Template System.

WordPress is associated with blogging and also supports other web content like forums, mailing lists, online stores, and galleries. WordPress can be used to create a website, blog or app. It has user-friendly designs and powerful features and gives the user the freedom to design and customize according to his own will. WordPress Website Development has limitless possibilities. It is characterized by these special features to consider it for WordPress Optimization:

  • Responsive Mobile Sites
  • High Performance
  • High Security
  • Search Engine Optimization Friendly
  • Customizable Designs
  • Powerful Media Management
  • Easy and Accessible
  • Manageable on the go

Your website can now meet more needs with more than 45000 plugins. WordPress has easy access and helps in making customized website suited to your needs.

  • You can start with a domain
  • Find a Domain Name
  • Start your website
  • Get Sales

WordPress is the most easily available tool to design your Websites, Blog creation, and content management system. It is being used by approximately 75 million websites. It is free to install, use an upgrade. WordPress can be customized and is very accessible.

Reasons Why to Use WordPress?

  • It is the most popular Content Management System across the globe.
  • It is an open source with a lot of room for expansion.
  • It is easily accessible and it can be customized easily.
  • Designed for just anyone, not only for developers.
  • The Cost is low

Search Engine Optimization is the process of affecting the online visibility of a web page in a search engines search results. SEO can target video search, image search or an academic search as well. Many blogs, Company Websites, and shops run on WordPress. It is easy to develop, use and can be customized. Designers are fascinated by its flexibility and the ranges it can adapt to. Users also simply love its effectiveness. Being so tempting WordPress also makes it easy to do things which you shouldn’t, or ignore important elements of SEO that cause less business growth and profits.

We should be familiar with WordPress Search Engine Optimization and dispel some of the myths of Search Engine Optimization in general.

Myths and Facts About WordPress SEO

1. Is WordPress Search Engine Optimized?

No, It is only Search Engine friendly just switching to WordPress will not rank your site on Google’s front search page. Improving your WordPress SEO is crucial for getting more traffic to your website. If you are serious about increasing your website traffic, then you need to pay attention to WordPress SEO and get more organic traffic. You might have heard experts saying that WordPress is SEO friendly. This is actually why a lot of people choose WordPress to start a blog or website. While WordPress makes sure that the code it generates follows the SEO Best Practices, there is a lot more you need to do if you want to maximize your SEO efforts. The basis of WordPress SEO is:

– Check your sites visibility settings.
– Using SEO friendly URL structure in WordPress
– WWW v/s non-WWW in URLs

2. If you have a WordPress Search Engine Optimization plugin you do not need a Consultant?

No, Search Engine Optimization is an ongoing process that needs to be woven into the fabric of your efforts continuously while marketing. Configuring an SEO plugin is just a step ahead you need to look at a bigger picture. You will need a specialist who knows about organic search.

3. How to choose the best WordPress Search Engine Optimization plugin for your website?

-Check Compatibility
-Future Development.

4. How to choose a good WordPress hosting solution-

-Consider Cost
-Ease of Installation should be there
-Web Server Management can help you in making that choice.

5. Can free WordPress Themes hurt my Search Engine Optimization?

Yes and No.
-Many are harmless and a good choice for a website.
-Consider if it will be updated.
-Are there any spammy links. This needs to be checked thoroughly
-Does it follow Google’s Guidelines?
-Is it well crafted and friendly?

6. What’s good -Installing WordPress on a New Domain, Sub-Domain or a Sub-folder?

New Domains are ideal for short-lived campaigns such as an event. If your content marketer focuses on what the audience needs, there are chances it will work out well. If not a blog can be hosted on a sub-domain. For a blog, it is a good experience if installed in a sub-folder.

7. Will adding a post to WordPress Categories be fine for your SEO?

If you post the same kind of web content in many categories you can inform Google which is the original page or version.

8. Is it bad for SEO to use HTML5 AND Multiple Instance of H1 Tags per page?

It is not bad but not ideal for SEO. It can harm your search rankings.

9. How to improve SEO with WordPress Widgets?

This rarely gives advantages although not harmful as it is easy to publish identical blocks of content through widgets by using footers and sidebars.

10. Will my Search Engine Optimization be hurt by not using the native language?

You can use another language but take care that you should always set it up to speak your visitor’s language it can keep the experience rich and enhance your SEO.

12 WordPress Search Engine Optimization Tips

There are various tools to boost rankings, here we mention the 12 most important ones and how to use them:

How can a stunning website be good for if it is not optimized for Search Engines? Search Engines usually care for quality content, keywords, file names and much more rather than a pretty image or design. You can bring new success to your venture if you understand what Search Engines are looking for on your website.

An SEO friendly website is likely to drive more traffic to your website and give you more audience. SEO is the buzzword so to improve your rankings and come up first in Google SEO. WordPress Development offers hundreds of useful SEO Plugins to take care of common concerns there are various tricks that you need to follow to make a mark-

Here lies a set of best practices to follow which will make a difference in Ranking:

1. Permalinks need to be set:

The URL’s are called permalinks in short, they are what people use to search web pages or a website. WordPress has a default permalink setting to allow you to change as per your needs. It is a best practice to change the default settings it should be easy to remember by the users and simple to search.

2. Create a sitemap for your website:

You need to tell your website structure to Google and create a sitemap. WordPress offers Google XML Sitemaps that generates a sitemap of your website which will help search engines to index your site in a better way.

3. Use Google Analytics:

This is a powerful tool offered by Google free to use and keeps a track of your traffic on the website. It lets you know the traffic source, behavior and other attributes as well to reach target audiences. It even locates the 404 error page, examines the behavior of visitors, traffic combating referral spam and much more.

4. Use Search Engine Optimized Themes:

WordPress offers an array of themes, choose a theme that is optimized for search engines rather than a theme that is aesthetically appealing. An SEO Theme has two main things- Speed and Code. Your theme needs to be customized as per your requirements and serve the purpose perfectly to attract your customers.

5. Use SEO Plugins:

WordPress SEO Plugins including Yoast SEO, All in one SEO plugin and more to take care of your website and encourage you to Meta Titles, Meta Description, Meta Tags, Keywords and more.

6. Optimize your media:

Media is a vital part of any website. How you tag and name your images decides a lot. A content that is relevant can attract your customers. A proper tagging technique needs to be adopted for images. Make sure your headlines are attractive, they should be under 55 characters to be visible.

7. Make your content shareable:

Making content readable and shareable allows readers to share across different social networks like Facebook, Instagram, and Twitter while getting huge traffics to your website. Adding social sharing buttons to your website not only drives traffic but also improves credibility. Social Media has a lot of power and almost all web users are active on various networks these days.

8. Use Links and Anchor text correctly:

Link your own posts that accelerates your SEO efforts and certainly improves the user experience on your site. Google keeps an eye on how anchor text is utilized.

9. High-Quality Content:

Content needs to be user engaging, which should actually be unique, shareable and informative. Something that appeals to the readers and is a quality content will make you rank higher in search rankings. Quality content is crucial as it attracts readers and buyers.

10. Use Correct Heading Tags:

Using right heading is a crucial thing for WordPress Website Development. The Heading (H1) Tag must be employed for the title of a blog post. It is important to keep Heading (H1) tag clear and also important. Sub-heading (H2) Tag for additional headings and Sub-Heading (H3) and Sub-heading (H4) tags for subheadings. This improves user engagement.

11. Hosting:

Besides using regular SEO Techniques, one needs to use a reliable hosting for their sites.

12. Use SEO Plugins:

SEO Plugins come handy to accomplish best search engine optimization practices. SEO plugins can allow you to automatically, add the desired information instead of manually adding meta descriptions, sitemaps, and other important SEO details.

Content Marketing is very crucial and important for any online business. Optimizing your content for specific keyword based on SEO Analysis can do wonders in attracting your ideal customers converting them to buyers. WordPress Optimization is an important aspect to consider in developing your website or blog.

SEO Audits done periodically can ensure that your site is always optimized. The zeal, enthusiasm and the excitement of launching an online business or an online store are just unbeatable. The biggest challenge is not building or running a store it is getting leads and conversion of leads to sales. You can use these tricks and tips to improve your search rankings on various search engines and also take care of WordPress Development using these techniques so that your business multiplies many folds and stays away from hackers and gets searched at no.1 when searched. WordPress Optimization helps in getting a better ranking on search engines Improve your Rankings because if you get searched you tend to attract more buyers and sell or promote more of your product or services.

So, Get Going, Optimize and Get Searched and Yes Happy Selling.

About The Author


Ashish Shah

Ashish Shah is the Founder and CEO of NCode Technologies, Inc. a leading Web & Mobile App Development Company based in India. He is the chief mentor and strategist with over 10+ years of experience in providing various IT solution to different industries. He also likes to share his view on different technology and marketing techniques via different blogs and articles.

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