WooCommerce is a free open source ecommerce plugin that allows you to sell products and services online. The excitement of launching a new ecommerce store is unbeatable and what’s better than getting profitable results at the end of the day? Your ecommerce store is successful only when it is profitable, only when there are continues and increased sales. And once that happens, you get more and more eager to attract more visitors to your ecommerce store, more customers and increase sales as well. Who doesn’t want the rise in profits?
When it comes to building and launching an ecommerce store, the biggest challenge that comes your way is how to get leads which will later turn into customers and how to turn them into sales.
- In this blog, we have gathered the top 8 WooCommerce marketing techniques and practices that you can employ to boost sales on your online store. Let us discuss these points here.
1. Discount Coupons
Who doesn’t like coupons? Coupons and discounts are a great way of boosting up your sales. You can completely customize the deal of your online store. You can also control the validity of the coupons, who gets to use the coupons and the amount limit on which the coupon can be applied. The best thing about using coupons for promoting your store is the fact that you are in charge of distributing the coupons. Coupons attract new customers and they might make their mind to buy from your store. You can avail coupon when a new user visits your store or when a new account is created on your ecommerce store just like Myntra.com provides 300 off on first purchase on the shopping of a particular amount. You too can do the same as coupons always work in your favor.
2. Organize A Contest
Contests have always been an effective marketing tactic that generates a lot of traffic and brand reach for your store. This is where you can unleash your creativity and use online platforms to increase WooCommerce sales. The more people will participate in the contest, the more will be the sales. You can also present some prizes or gifts for the winner and some complimentary gifts for all those participating. Remember that the prizes should be of sufficient value to attract the visitors you want on your site.
3. Free Shipping
Offering free shipping on the products is one classic and effective way of boosting up the sales on your website. Sometimes when you buy something from an online store, the shipping charges are too damn high which becomes a roadblock. People prefer to buy online because they get slightly lower prices of the products there but when shipping charges are high, they hesitate in buying. If there are no shipping charges, customers will buy from your store without any hesitation and ultimately the sales will increase.
4. Email Regarding The Items In The Cart
Receiving an email regarding the items that are left in the shopping cart is an effective technique. It reminds you that there are items in your shopping cart that you thought of buying but didn’t buy. Many shopping sites such as eBay, Amazon, etc use this technique to boost up their sales. They send such eye-catching emails and even offer some discounts. Such sites even send you emails when there is nothing in your shopping cart to encourage you to buy more. Such techniques really work and encourage users to buy more products from your site.
5. Easy Returns and Exchanges
When customers buy from your site, they put their trust in your site and its products. It may happen that the products they buy from your store might not turn out to be as good as they expected it to be. In such cases, there has to be an easy return policy. It might also happen that the product is defective or didn’t fit the person in case of garments, in such cases the exchange policy should be there. Easy returns and exchanges are the important factors of an ecommerce site. You must avail easy returns and exchange policy on your site so that customers will buy without any hesitation and the shopping experience will be hassle-free. It also builds the trust of customers in your site.
6. Multiple Payment Options
While shopping online, multiple payment options should be available such as cash on delivery, the card on delivery, online payment through debit and credit cards, UPI payments, payment through different payment apps such as PayTM, Phonepe, etc. EMI options should also be there on some products with a particular amount. Multiple payment options make it easy for users and customers to purchase items by their preferred payment option. It really is a great and important factor for an eCommerce site and works in your favor by boosting up the sales ultimately.
7. Free Gifts For More Shopping
Who doesn’t love free gifts? Everyone likes gifts and the best gifts are the ones which come as an achievement. When you hand out gifts you give them a powerful incentive to shop more from your site in the future. Free gifts are a great promotion idea that brings in new visitors to your store. Sich gifts encourage customers to buy more from your store and this is such a great way of gaining more customers to your website.
8. Loyalty Points Programme
A loyalty points program is a great way of building the trust of existing customers and attracting new ones. In some ecommerce stores, they give you some points on shopping worth a particular amount. They deposit some reward points in your account which can be used on the next purchase in the future. By awarding such points for shopping at your store, you make sure that the customer will return for more shopping to use the reward points in the future. Thus it encourages customers to buy more and more and the sales of your ecommerce store will increase.
The points mentioned above are the WooCommerce sales tips that are worth keeping an eye on if you have an online store. These tips will definitely help you gain sales and gain more visitors and customers on your website in a short period of time. It helps you build a name and identity in the ecommerce world and help you stand out from the competitors. Follow the tips listed in this blog and you will definitely see the results. The important thing is to build a sales marketing plan that is effective and works in favor of your business and website.
Do you know of other tips other than the ones mentioned above through which one can boost up the sales of ecommerce website? If yes, Then don’t hesitate in mentioning them down in the comment section. We’d love to hear from you.