April 9, 2020
- Web Design and Development
The world is facing a very serious phase with the spread of the coronavirus. Businesses have been shut down and it is greatly impacted the economy as it has taken a hit because of COVID-19. People of the entire world need help, knowledge, education, and resources. Web development can provide just that and can be extremely powerful if it’s done correctly.” As a business owner, you’re likely looking for ways to survive the wave that has affected us right now.
Connect With Your Customers on Web during a Critical Moment
In this time we need to show empathy to others as we can’t go out and help them. In this time we all have to be sensitive and not too salesy or pushy. But this the time for your brand to stand out during a difficult time. Half of the world is sitting at surfing on the web or social media half of the time. You can stay connected to your potential Audience by targeting them on social media or web apps. You can create a good impact on your business to contribute to area food banks or assist the elderly with their grocery shopping. And promote your good deeds on the web world to help build your brand.
Make Sure Your Business Can Be Found Online
In case you haven’t noticed, more people are online right now while being at home or stuck whenever they are because of the Coronavirus Lockdown. Search traffic has boosted significantly over the past week and will continue to climb as we hunker down. Everyone is glued to their computers and phones looking for updates within their community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online. Anything online right now will be consumed more than ever before. This is not the time to stay hidden. If you don’t have your e-commerce store online then you must hire a web development company and build the one. If you already owning one then I hope you should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. This is not a time for your business to go be in a case and nudge out your head every few days to see if the sun has come out. It’s time for your business to be out wild in the online world.
Stay Ahead In the Competition
Search engine optimization can help your business increase organic traffic to your website and move past your competition. If you are done with making your website, your journey doesn’t just end over here. You have to rank on the front page of the Google search engine ranking — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up connecting. To climb to the top of the SERPs you need to contact web development service providers but keep in mind it takes time and strategic optimization strategies. Your leads and revenue can suffer just because of not properly optimizing your website. But if others choose to pull back on SEO, it’s also a perfect time for your business to push even harder to surpass your competitors.
Unique Circumstances Provide Opportunities for a Special Offer
During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are being at home browsing and surfing, surprise them with discounts to save money during a time of unrest. It’s a fabulous way to engage with your potential audience and keep a steady stream of revenue that will keep your doors open in this crisis. You can push out your special offers through pay-per-click (PPC) advertising or social media or via the push notifications of your application.
Now it’s a time your store needs a fresh look as an e-commerce store. Website development company professionals can overhaul your website in two months all while working remotely. This is also a great time to have a conversion rate optimization specialist perform a CRO audit of your website to ensure your call-to-actions (CTAs) are turning leads into customers.