You have probably heard that responsive web design is the go-to design alternative for building, all-inclusive, reliable, mobile and web-friendly websites all nicely sprouted up, which provide immense benefits that most responsive website owners are enjoying right now. In this article, you will see that this is not only true but also included are some outstanding benefits that responsive web design provides to all websites. With this in mind, let’s discuss 5 must-know benefits of it that should always be considered before you start any web development / WordPress endeavor.
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1. Increased Web Traffic to The Site
As the number of traffic generated by mobile devices continues to increase exponentially, it is increasingly important for businesses to have websites that are very accessible to all devices without any anomalies such as distorted images or visitors experiencing any sub-optimal site layout issues. This means that responsive websites offer visitors the opportunity of accessing it across multiple devices such as a desktop or mobile phones.
2. High Efficiency at Lower Costs
It is not uncommon to see businesses that choose to have a separate version of their websites for mobile users, it is better to go with the option of having a responsive web design. Why? Because it offers greater versatility at a lower cost. What this means, in other words, is that it takes considerably less time to make one responsive website than it will take to make a standard desktop website, And then designed a stand-alone mobile application separately. So a responsive website will lower the cost significantly and increase productivity immensely.
But how does responsive web design cost less? To answer this question, let’s look at some processes involved in Web Development / WordPress, which as it turns out is a complicated process.
Once the website is built, you will incur additional expenses maintaining it. Also, there are special configurations costs that you need to consider. However, this list does not include the cost you will incur through additional testing and support.
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But this is not the case with responsive web design. With it, what you need is standardized testing methodologies. And this is only done to ensure that optimal layout on every screen is designed and developed properly and work efficiently.
However, if you have two separate websites, you will have to use two administrative interfaces, two content strategies, and so on. In fact, you will also need two design teams if the work is hectic enough, which makes things a lot more complicated and unnecessarily expensive. This is obviously another good reason why responsive web design is better.
3. Social Media is Easily Integrated into Responsive Design
As you may already know, we are in the age of social media, which means that businesses can increase engagements and racked up more leads than ever before. This makes sense if you consider the fact that there are billions of people using social media platforms such as Facebook, Instagram, Pinterest, and Twitter.
And with the advent of responsive web design, you can easily integrate your website to your social media accounts and create enormous leads by using these channels alone. To put this in simpler terms, more people can follow brands they like on Facebook, or any other social media platforms, which will enable you to pull in more users than ever. And the best part is, about 95 percent of adults interact with businesses on these platforms.
4. Google Prioritize Responsive Websites
It is true that Google likes responsive websites. This means that you could generate tens of thousands, if not millions, of leads without putting much effort. Google gives top spots in search results to mobile-friendly sites that are responsive. It is easy for these sites to generate leads from both mobile and desktop users without complications. But it is impossible to say the same thing for two websites – one mobile-friendly and the other desktop-friendly. Each site will have to garner its traffic separately. This is why many professional consider this in the Web Development / WordPress process.
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5. Simpler and More Effective Analytics Reporting
Effective analytics reporting is an invaluable tool needed to transform data and information into insights. But there is a difference between web reporting and web analysis. If you cannot tell the difference, continue reading to get a detailed explanation on what analytic reporting actually is. This will enable you to understand this benefit of responsive web design even if you are in the Web Development / WordPress stage.
So what is web analytics? Simply put, web analytics is the collecting, measuring, analyzing, and reporting of web data for the purpose of comprehending and optimizing web usage. It’s a complex concept than simply reporting, which is what web reporting means.
So web analysis is very useful for website owners, especially for those involved in Web Development / WordPress. It helps you answer a long list of questions about your websites, your visitors, your marketing and a host of other benefits, This is what responsive websites provide – simpler and more effective web analysis for your sites.
In all, responsive web design techniques create a system or site that reacts to the size of your screen. You should put this technique into consideration before you start the Web Development / WordPress coding. This will help you to make an informed decision by choosing the best option available before you start to build your website. And when you add these things up, it is clear that responsive web design is here to stay.
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column. She also writes for top app development companies.