5 ways to make your Mobile application more engaging

  • June 4, 2020
  • Ashish Shah
  • Mobile Application Development
  • No Comments
Mobile App Development

In today’s world, mobile phones are necessary. Mobile phones have almost replaced the desktop screen. Nowadays we have a habit to do small tasks like checking emails or replying to them or net surfing or playing games or even watching movies everything on our mobile phones. Even mobile manufacturing companies or application developers are manufacturing the device and the applications likewise only. But as a user sometimes people find some mobile applications which are not working properly on some devices or it just doesn’t look good, right??? As a mobile app developer, you have to be careful about so many little things that can help your application to be more engaging. So, here are some of the insider tips which can help you to make your mobile application more engaging. P.S. You are not allowed to share these tips.

The Simple the Better

Design your mobile application as simple as you can. It does sound old fashion but this is forever trending. Simple in terms of your application has to be easy to understand and simple to look at. Everyone is using Top Mobile App Development Companies in India with a purpose. So, make sure your user won’t get confused with the features and the working of your application. If you are confused that how you should design the features then just assume that a 90-year-old person is going to use your application. Sounds ridiculous right??? I know it does, but this will work. You should try to avoid complex color combinations. Just stick to one color combination which can be your brand color like red is for Zomato and orange is for Swiggy. Simple and easy to understand functionality attracts more users. Try this method out and do let us know your experience.

Competitor Analysis

You do know about the saying that “keep your friends close and enemies closer” right??? Keeping an eye on your competitor is not a bad thing. You should keep track of what your competitors are up to. You should check all the available onboard applications which are the same niche as yours. If possible do download it on your device and use them. Make a list of good and bad things you face while using those applications. Try to avoid the mistakes they have done and do implement the good things with your modification in your mobile application. This will help users to choose your application over the others because you have already fixed the bug they are trying to get over with. Pro tip: Keep in mind you are a competitor, not a critic. So, it is okay to praise your competitor also.

Say No to Advertisements

The most common way to earn more through applications is ads. Someone is on your application to achieve the goal he or she wants. Whether the application is for entertainment or e-commerce doesn’t matter. You will find many applications that display too many ads including video ads which can be irritating and most mobile app development companies in India will suggest it too. The main loss you will face is your website might get a bounce rate higher. There are high chances that your users will bounce to your competitor’s application. Nowadays youtube is also providing no ads YouTube premium If you can’t say no to advertisements then you can at least minimize the amount of the ads or else you can provide a paid premium version of your mobile application just like youtube premium which has a feature of no ads while playing music or videos.

Stands Out from the Line

If you want more engagement from the users then try something unusual but attractive in your application. No one likes too much text or pictures, too much information written on the application so try to minimize the usage of text in your mobile application. Ask your hybrid app development company to Instead of text and pictures, they can use emoticons or doodles or something which can make users happy. I know content is a king but in the world of mobile applications, pictures convey better than words, and GIF or doodles convey better than pictures. Make your choices wisely, don’t make fool of yourself while trying something new.

Transparency is the key to heart

Mobile phones are something private. Everyone has private data on their mobile phones. No one likes to share personal data publicly. Do not ask for unnecessary permissions from the users. whenever your mobile application asks for any kind of permission, do not forget to mention the reason for that. If the permissions are unavoidable try to convince your users that the data is safe with them. There are a lot of mobile applications available that allow themselves to share information without any permission. You should not try this for your mobile application. These kinds of things increase the bounce rate. I would suggest if it is not necessary then do not even ask for signing up also. I have been through so many mobile applications that ask for email id just for email marketing which can become irritating and can provide the reason to uninstall your application.

Those were some tips that you can expect top mobile app development companies in India to apply to improve user engagement on your mobile application. Do try them with your mobile application and see the results by yourself. Thank me later!!!

About The Author


Ashish Shah

Ashish Shah is the Founder and CEO of NCode Technologies, Inc. a leading Web & Mobile App Development Company based in India. He is the chief mentor and strategist with over 10+ years of experience in providing various IT solution to different industries. He also likes to share his view on different technology and marketing techniques via different blogs and articles.

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